Why is Video Marketing Essential for Businesses in 2023?

Video marketing is a powerful tool that has seen a significant increase in popularity in recent years among marketers. The trend for 2023 is that it is expected to continue growing in importance and effectiveness for businesses across all niches.

Ranging from testimonial videos to brand stories, product demos, and explainer videos - there are a considerable amount of approaches you could take to achieve your business goals using video content. Regardless of which video format is strategically best suited for your business, the medium itself boasts many advantages.

So, here are a few major reasons why using video marketing is such an impactful strategy for businesses to consider in 2023:

1. Increased engagement online

When it comes to grabbing and holding your audience’s attention, video is an excellent choice! Studies have shown that people are likelier to watch a video than read a long article or scroll through a series of images. This makes video a powerful tool for engaging with your audience and getting your message across. Using an AI text to video can streamline the process of video creation, making it easier to convert written content into engaging video formats quickly and efficiently.

2. Better conversion rate

Including a video on a landing page can significantly increase conversions. In fact, some studies have shown that video can increase conversions by as much as 80%. This is because video allows businesses to effectively explain their products and services, and helps to build trust and credibility with potential customers.

3. Search engine optimization

Google and other search engines tend to give preference to websites that have video content. This means that including video on your website can help to improve your search engine rankings, making it more likely that people will discover your business online.

Also, video can increase the time users spend on a webpage: Google's algorithms consider the amount of time users spend on a webpage as a ranking factor - also known as dwell time. If users spend more time on a webpage with video content, it can signal to Google that the webpage is more engaging, which may lead to a higher ranking.

4. Shareability

Video is more shareable than other types of content, which means that people are more likely to share it on social media and other platforms. In fact, video is on average two times more likely to be shared than other forms of content. This can help businesses to reach a wider audience and attract new customers.

5. Content repurposing

A single video can be repurposed and used in a variety of ways, such as on social media, in email marketing campaigns, and on your website. This allows businesses to get the most out of their video content and maximize their return on investment.

To get the most out of your video marketing efforts, it's important to consider the following tips:

• Define your goals: Before you begin creating video content, it's important to define your goals. What do you hope to achieve with your video marketing efforts? Are you looking to increase brand awareness, drive sales, or something else? By clearly defining your goals, you'll be able to create content that is more focused and effective.

• Know your audience: Understanding your target audience is crucial for creating effective video content. Who are you trying to reach with your videos? What are their interests and needs? By understanding your audience, you'll be able to create content that resonates with them and meets their needs.

• Create a consistent brand message: It's important to maintain a consistent brand message across all of your marketing efforts, including your video content. This means using consistent language, tone, and visual elements in your videos. By creating a consistent brand message, you'll be able to more effectively communicate with your audience and build trust and credibility.

• Use storytelling: Storytelling is a powerful tool that can help to make your video content more engaging and memorable. Consider using storytelling techniques, such as introducing a protagonist, building tension, and resolving conflicts, to create compelling video content that resonates with your audience.

• Optimize for mobile: More and more people are accessing the internet via their smartphones, so it's important to optimize your video content for mobile. This means using a responsive design that looks good on smaller screens and using shorter, more concise videos that are easy to watch on the go.

Interested to find out how you can Use Video Marketing to Grow Your Business in 2023?

It’s no longer a nice-to-have thing - video is essential to your business’s success in today’s digital world of content consumption. Ok, great - FOMO has been induced, but how do I know what strategy is best for my business?

At Zest, we help clients from all walks of business from across Canada - British Columbia to Nova Scotia - come up with the best video content strategy tailored to their specific situation. We’re experts in not just video content creation but designing content specifically for your audience that works to achieve your business goals.