August 1, 2024 | Gabe Roy

Making Videos for Brands of All Shapes and Sizes

Over the past few months at Zest Media Productions, we’ve worked with a wide range of businesses and organizations across Canada - helping them capture and share video content to support their brand’s unique marketing, communications and sales goals.

For some brands, that priority may be to entertain and delight audiences. For others, it may to educate. Regularly, clients rely on our expertise to strike a balance between the two - embracing the best of both worlds.

As an experienced, award-winning video production company in Vancouver, we have insights into the most powerful current video marketing trends and strategies that our clients can benefit from. We’re able to develop approaches that fit each brand’s current unique needs and objectives.

Regardless of how a piece of video content is packaged, each project serves as a powerful tool for clients to enhance their brand presence, engage their audience, and achieve their business goals.

On that note, let’s explore some of the projects we’ve sunk our teeth into recently.

Educational Video Production

So far in 2024, a large chunk of our workload has been in developing long-form educational content - both for internal training purposes and as a tool for educating customers and potential customers on complex niche topics.

Creating educational videos can significantly elevate your brand by positioning it as a thought leader in your industry. Our recent work with B2B businesses, tech companies, and government agencies has shown that sharing knowledge through video content not only enhances brand credibility but also increases engagement and trust with your audience.

By producing educational videos, you are establishing your brand as a go-to resource, attracting a more specialized audience, and showcasing expertise in your niche. Whether for internal training or public-facing initiatives, eLearning content has the power to drive meaningful connections with your target market and differentiate your brand from competitors.

If you’re looking to attract new customers and align your brand as a source of expert insights, consider leveraging educational content to solidify your brand's reputation and engage with your audience like never before.

Live Performance and Event Videos

For the second year in a row, we produced the TV stand-up comedy special for the Snowed in Comedy Tour. This year, we were at the famous Vogue Theatre in downtown Vancouver to capture the hilarious Canadian quartet of comedians’ best 20-minute stand-up sets. The show featured seasoned comedy veteran - and Tour founder - Dan Quinn, along with his peers, Pete Zedlacher, Erica Sigurdson, Paul Myrehaug, and Damonde Tschritter to perform to an audience of over 1000 fans.

Since the Tour’s inception in 2008, the Snowed In Comedy Tour has grown to a level where they are now touring across the entire country each year - playing in venues from British Columbia to Nova Scotia. Last year alone, the Tour performed at over 70 different theatres across the great white north.

With their regular fanbase well-established, the comedy troop has recently been making strides to reach new fans by leveraging social media - sharing clips and full specials through platforms like TikTok and YouTube. As experts in live concert and event filming, we’ve helped them improve upon their production value with high-quality video production, stage design and promotional video material.

Subscribe to their YouTube channel to get notified on the latest installment of stand-up comedy specials we’ve produced for them. The videos will be available in fall of 2024.

Branded Documentaries

In collaboration with Elevated Pictures, we helped film a branded documentary episode for Torchlight Bioresources. The company’s founder, Jamie Stephen, visited several locations across BC’s Lower Mainland to learn more about the process of leveraging timber byproducts as an environmentally-conscious alternative to heating and energy.

In this episode, the case study focused on Simon Fraser University and their recent transition to the use of biomass to heat several buildings on the university’s campus. This series is a perfect example of how businesses can use sponsored content (like a branded documentary) to gain audience attention without being unapproachably salesy - focusing on entertaining and educating first.

Branded documentaries offer a powerful way for companies to engage with their audience while telling authentic stories that resonate on a deeper level. By focusing on real experiences, values, and the impact a brand has on people's lives, these documentaries create an emotional connection that traditional marketing often lacks.

Instead of overt advertising, they provide valuable insights and narratives that align with the brand’s mission, fostering trust and loyalty among consumers. Companies can leverage branded documentaries to highlight sustainability efforts, community involvement, or the innovative processes behind their products, allowing them to showcase their identity naturally. This approach not only enhances brand awareness but also positions the company as a thought leader, ultimately making a lasting impression without feeling overly promotional.

Read our Blog: 9 Examples of Short Branded Documentaries Done Right: Video Storytelling in Marketing

Brand Videos and Brand Storytelling

Producing brand videos that embrace impactful storytelling are our bread and butter at Zest Media Productions. As a business, investing in a brand video is a powerful strategy for building trust and growing your brand.

For clients that haven’t produced video content before, this type of video is what we often recommend as an ideal starting point. Unlike commercial ad campaigns that may have a relatively short lifespan, these types of videos can work as valuable marketing tools for years to come. Also, without the hassle of managing and fine-tuning campaign placement and spend - these videos can simply live on a business’ website homepage or ‘about’ page - working passively as a trust-building tool for visitors who visit your website.

By leveraging authentic storytelling, you create an emotional connection with your audience, allowing them to relate to your brand on a deeper level. A compelling narrative can showcase your values, mission, and unique selling propositions, inspiring potential customers to engage with your products or services.

This not only enhances brand recognition but also fosters loyalty, as viewers are more likely to remember and trust a brand that resonates with them personally. In a visually driven market, a well-crafted video can significantly boost your brand’s credibility and appeal, ultimately driving growth and success.

Looking for a Top Video Production Company in Vancouver?

In a city as vibrant and dynamic as Vancouver, having high-quality video content can set you apart from the competition. At Zest Media Productions, we understand the unique challenges businesses face when it comes to video production. Our team is dedicated to creating engaging and impactful videos tailored to your specific needs, whether it’s promotional content, corporate videos, social media clips, or event coverage.

With our extensive experience and a portfolio that showcases a diverse range of projects, we are equipped to handle every aspect of the video production process. From brainstorming creative concepts to ensuring seamless execution and post-production, we partner with you every step of the way. Let us bring your vision to life with our professional services that not only meet expectations but exceed them.

If you’re ready to take your video content to the next level, we invite you to reach out for a consultation or request a quote today. Discover how Zest Media Productions can help transform your ideas into stunning visuals that captivate your audience. Your story deserves to be told – let us help you tell it.

Chat with an Expert!

If you’re curious about how professional video content could elevate your brand’s online presence and contribute to your overarching business goals, I’m happy to offer a free video 30-minute consultation call.

We will discuss your goals, budget and objectives. I’ve personally worked with hundreds of brands across Canada, and can help you discover a tailored solution for your communications needs.

Learn more about video marketing below