The Client:
The Institute of Certified Management Consultants of BC (CMC-BC)
Project Background:
We were connected with CMC-BC to produce a series of interview-style videos for an upcoming awards ceremony.
Production Type:
Brand Story, Virtual Event
The Problem
CMC-BC was looking for an effective way to recognize their designated management consultants to a broader audience. Traditionally, this would have been done exclusively at their annual in-person awards ceremony. However, the transition to virtual events made that impossible - presenting an opportunity to create more impact.
The Approach
The consultants selected to be featured in this brand story series were all designated members of the CMC - being recognized for their individual accomplishments. As a way to build community, inspire new members and reach prospective members, we produced interview-style stories that gave each award-winner the platform to share their personal insights.
The Result
We delivered four in-person brand stories, along with 13 Zoom interview videos. The series of videos was initially presented at CMC-BC's Awards Night and has continued to work as a valuable evergreen asset online. Overall, The client was extremely pleased with the videos we delivered.
Video Production Services Provided:
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Developed creative concepts
Storyboard
Location discovery
Interview question development
Shot-planning
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Shoot and interview direction
Cinematography
Sound recording
Zoom interview direction
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Editing
Sound design
Colour grading
Audio mastering
Subtitle creation
Final Deliverables:
4x Brand story videos (in-person)
13x Zoom interviews
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