Video Marketing Blog

Why do some video projects cost $5,000 and others cost $500,000? In this blog, you’ll get the complete guide to video production pricing in 2023. Understand that various influencing factors - from the project’s scope, concept, crew, gear and time in production - you’ll learn why video production budgets have such a wide range.

Curious how your business can benefit from videos on your website? We break down all of the trends, statistics and reasons why every website needs video content if they want to reach new customers. Strategic video has proven to have the power to drastically boost your online communications efforts.

For companies looking to save money on marketing and communications in 2023, here are 12 valuable corporate video ideas that provide the best return on investment. Video marketing has solidified itself as an essential tool for businesses looking to attract, engage, and convert customers. As you’ll see, video can be highly useful internally as well!

Video storytelling has become a key component of effective marketing campaigns. With 91% of consumers saying they’re willing to recommend brands who demonstrate authenticity, it’s no surprise video content has become such a crucial tool. Find out how five industry experts are benefitting from video storytelling in their own campaigns.

Intimidated by the process of finding the best video production company in your area? Before you Google “video production companies near me”, make sure you're equipped. We’ll teach you what to prepare for and answer all of your questions about hiring a creative video agency the right way.

Learn how to create compelling video testimonials with these 7 production tips. Tell customer success stories and build trust with your audience by incorporating authentic customer feedback into your marketing strategy.

A focus on video storytelling is on the rise in 2023. The branded documentary format provides marketers an opportunity to create compelling and engaging video content that has the power to educate, inform, and inspire their target audience. Here are some examples of branded documentaries produced successfully.

Discover how the $2400 “Grow Your Business Online Grant” in BC can boost your e-commerce success by investing in video storytelling. Learn how it can help increase sales and improve online customer experience. We can help you develop a strategic plan to generate video content that supports your online growth.

Does including video content in your SEO marketing strategy help boost your website on Google in 2023? We believe it does! We’ll explore the number of ways that creating high-quality videos for your website can help improve your authority online and drive more qualified traffic to your products and services.

Over the past few months at Zest Media Productions, we’ve worked with a wide range of businesses and organizations across Canada - helping them capture and share video content to support their brand’s unique marketing, communications and sales goals. Let’s explore some of the projects we’ve sunk our teeth into recently.

Daniel Nestor takes on a coaching role in his new online tennis course for doubles players. In collaboration with Zest Media Productions in Vancouver, Nestor uses video based learning to make this online tennis instruction series widely accessible, and share the knowledge he’s gained over his 28-year professional career on the ATP Tour.

Griselda Records-signed rapper, Jay Worthy just dropped the music video for his latest single “GS 350”. The project was filmed near Vancouver’s UBC by Director, Lxve Affair and Cinematographer and Editor, Gabe Roy.

As the year 2022 comes to a close, we at Zest Media Productions wanted to take a moment to reflect on all that we've accomplished together with our valued clients. While providing video production services in Vancouver this past year, it's hard to believe just how much we've been able to achieve in just one year.

“Subject of Art” is an ongoing multipart film project that seeks to showcase the uniquely talented creatives living in and around the Vancouver, BC area. Created by filmmaker, Gabe Roy, his hope is to contribute to strengthening the creative community by elevating unique local talents through complementary 60-second documentary profiles.

Canadian MMA Fighter, Tristan Connelly came into the UFC with a splash. In his debut fight, he defeated Michel Pereira in an unlikely “David vs. Goliath” styled matchup in front of his hometown crowd in Vancouver, BC. “Tough Pills” is a documentary film that chronicles the tough road that followed this highlight night. Connelly’s mental and physical health would be sent through the wringer for the next couple of years as he suffered in silence.